Rebranding and website redesign for T.Y. Wellness, Los Angeles' premier acupuncture and herbal medicine center.
T.Y. Wellness practices Traditional Chinese medicine, an ancient healing modality that is considered alternative therapy in the West. T.Y. Wellness had an outdated site that wasn't mobile-friendly and SEO-optimized. The center has an excellent track record with successfully treating patients (especially with skin issues), outstanding reviews, and thus has been in constant high demand and needed a new web presence to match their brand. They consistently showed up in top search results for best of LA acupuncturist on yelp and Google, but their web presence was not representative of the quality and level of care they offer. They didn't advertise and their highly-ranked web presence was entirely due to their 5 star reviews on yelp and Google. Their website itself didn't show up in direct search results.
BRANDING & ART DIRECTION
Create a fresh new look and feel that represents authenticity, quality care and a passionate patient-focused team of holistic healers behind the brand. Minimalist, clean design and simple UI to elevate the brand's current online image from an impersonal & cheap design to a warm, contemporary high-end look. Strong visual storytelling and SEO-optimized copy to reflect the team's authentic and caring personal approach and to communicate their story and methodology in a friendly and informative way that inspires trust. The earthy, soft color tones, clean design and classic typography to represent warmth and quality, and to give a combination of traditional and contemporary feel that reflect their medical style. They kept their old logo but everything else was redesigned.
I myself was treated by Dr. Min Choi and his team, so I had a first-hand experience of their amazing dedication and passion to their patient's healing journey.
Parallax scrolling and stunning, full-screen imagery to elevate the visual experience on both desktop and mobile platforms. The site is built on Squarespace CMS, which I usually recommend to small to mid-sized businesses.
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